Michele Liew, is the founder & designer behind LE FAIRE.
With a profound understanding of biomechanics & body movements, our mission is to create versatile & timeless pieces for girls to wear confidently while they train & play in the sport of golf.
Growing up as a junior golfer, properly fitted clothing for golf was always a challenge to find.
As she dove deeper into the biomechanics of the swing, looking at how movement patterns develop as junior golfers grow; she noticed the lack of properly fitted clothing that could potentially affect and alter swing mechanics, especially when the golfer has to wear multiple layers.
With working with junior golfers & understanding the challenge they face in playing in various weather conditions; noticed there is a lack of properly fitted clothing when girls have to wear layers and unable to swing freely without restrictions.
2022
Initiating the design of a clothing line that harmonises aesthetics with functionality, prototypes were rigorously tested against golf swing mechanics using 3D motion analysis.
2023
Testing ensured fits complemented swings, using performance fabrics for all weather. Designs maintain flexibility and shape, considering course lies to avoid swing restrictions.
2023
We launched our first designs and distributed them to a group of girls worldwide to wear and test in various climates. Gathering feedback, we continuously refine construction and fit for upcoming designs and prototypes.
2024
Over 15 girls tested our new prototypes, analysing their swing and movement in 3D. Layers were added and tested across different temperatures to ensure warmth without impacting swing.
2024
LE FAIRE unveils its latest junior golf collection, prioritising performance and comfort. Designed for optimal swing and adaptable to diverse weather, this launch underscores LE FAIRE's dedication to young athletes.
MADE IN CANADA
Locally sourced and made in Canada, we also make our collections in smaller productions to make sure we only produce what the girls like and avoid creating more waste from fashion.
SUSTAINABLE TEXTILES & MANUFACTURING
Our products are made from recycled Polyester Fabric (RPET) which is developed from post consumer recycled raw materials such as water bottles.
MADE WITH UPF PROTECTION
Built in protection from all day UVA & UVB sun protection to effectively shield your skin from ultraviolet rays whilst out on the course.
ECO-FRIENDLY CHITOSAN TREATMENT
Developed using a natural biomass call Chitosan which is made up of crab and shrimp shells.
ETHICAL SUPPLY CHAIN SOLUTIONS
Locally sourced and made in Canada, we also make our collections in smaller productions meaning we only produce what’s needed and avoid creating more waste from fashion.
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